How to Rank a Local Business on Google in Assam (Step-by-Step Guide)

If you run a business in Assam and want more customers from Google Search and Google Maps, strong local SEO is the key. This guide explains clear, practical steps that any business owner can follow — no advanced technical knowledge needed.

1. Add Accurate Business Details

Your Google profile must have complete and correct information. Fill in your official business name exactly as it appears on your shop, add full address with PIN code, phone number, and the correct business category. Accurate details ensure Google places your business correctly on the map and customers can contact you easily.

What to do:

• Business Name: Use the exact official name.
• Address: Full address with PIN code.
• Phone: Primary number for customers.
• Category: Select the most relevant business type.

What not to do:

• Don’t add extra keywords to the business name.
• Don’t use incomplete or incorrect address.
• Don’t provide multiple conflicting phone numbers.
• Don’t choose irrelevant business categories.

2. Complete Verification

Google will not rank your business properly until it is verified. Complete verification using phone, SMS, video, or postcard. Verified profiles have a higher chance of appearing in local searches.

What to do:

• Verify your business as soon as possible.
• Follow Google’s verification instructions carefully.

What not to do:

• Don’t delay verification.
• Don’t submit incorrect information for verification.

3. Write a Keyword-Optimized Description

Your business description tells Google and customers what you do and where. Include main services, your city, and why people should choose you. Keep sentences short, simple, and readable.

What to do:

• Include main service + city name.
• Use 250–750 characters.
• Highlight why customers should choose your business.

What not to do:

• Don’t use long complicated English sentences.
• Don’t stuff too many keywords unnaturally.

4. Select the Correct Categories

Categories help Google show your business to the right audience. Choose one primary category for your main service and add secondary categories for extra services.

What to do:

• Primary category = main service.
• Secondary categories = additional services you offer.

What not to do:

• Don’t choose irrelevant categories.
• Don’t leave secondary categories empty if you have multiple services.

5. Add All Your Services

List all the services you provide inside the “Services” section. Use the words your customers are likely to search for.

What to do:

• Add services one by one.
• Use local keywords naturally.

What not to do:

• Don’t leave services empty.
• Don’t use vague service names.

6. Add Products and Prices

Adding products or packages with photos and prices builds trust and improves engagement.

What to do:

• Add clear photos of products or services.
• Include short description and price.

What not to do:

• Don’t leave price or description blank.
• Don’t upload low-quality images.

7. Upload Real Photos Regularly

Photos make your profile look active and trustworthy. Upload images of your shop, team, products, or completed work.

What to do:

• Add 2–3 photos every week.
• Include interior, exterior, team, and product images.

What not to do:

• Don’t use stock images.
• Don’t upload only one type of photo repeatedly.

8. Use Local Keywords on Your Website

If your business has a website, include city and service keywords naturally.

What to do:

• Example: “CCTV installation in Guwahati,” “Catering service in Dibrugarh.”
• Create separate pages for multiple cities if needed.

What not to do:

• Don’t stuff keywords unnaturally.
• Don’t ignore location-based keywords.

9. Add Business Details & Google Map on Website

Ensure Name, Address, and Phone number (NAP) are consistent across website and Google profile. Embed a Google Map for easier navigation.

What to do:

• Match NAP on website and Google profile.
• Embed Google Map of location.

What not to do:

• Don’t use inconsistent details.
• Don’t leave map missing on website.

10. Post Updates Weekly

Weekly posts keep your profile active and engaging. Share offers, events, festival greetings, or work samples.

What to do:

• Post 1–2 updates per week.
• Include photos or short videos.

What not to do:

• Don’t leave profile inactive for months.
• Don’t post irrelevant or spammy content.

11. Build Local Citations

Submit your business to trusted local directories and websites. Consistent information helps Google trust your business.

What to do:

• List business on JustDial, Sulekha, IndiaMART, Facebook Page, Assam portals.
• Keep NAP consistent.

What not to do:

• Don’t submit inconsistent or wrong details.
• Don’t submit to low-quality spammy directories.

12. Collect Genuine Customer Reviews

Ask every satisfied customer for a review. Reviews with photos and details improve ranking and trust.

What to do:

• Request reviews politely after service.
• Encourage photos or detailed experience.

What not to do:

• Don’t buy fake reviews.
• Don’t ignore negative reviews without response.

13. Reply to Reviews

Respond to all reviews to show engagement. Thank positive reviews and address complaints politely.

What to do:

• Reply promptly.
• Keep replies friendly and professional.

What not to do:

• Don’t ignore reviews.
• Don’t argue with customers publicly.

14. Monitor Ranking

Track keywords, calls, and visibility regularly to identify weak areas.

What to do:

• Use tools like GMB Everywhere, Localo, BrightLocal.
• Monitor ranking weekly.

What not to do:

• Don’t ignore tracking results.
• Don’t continue the same strategy if ranking drops.

15. Follow Google Guidelines

Honest practices ensure long-term success. Avoid shortcuts or spam.

What to do:

• Follow all Google rules.
• Keep profile accurate and active.

What not to do:

• Don’t use fake reviews, fake locations, or keyword stuffing.
• Don’t violate Google’s terms.

Need Help with Local SEO or Google My Business?

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Local SEO success comes from consistency, not shortcuts. If you follow the steps above regularly — complete profile, real photos, honest reviews, proper keywords and website connection — your business can rank on Google Maps and attract customers every day.